Table 3
Profile of the film and video distribution industry, Canada, 2007 to 2009

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Profile of the film and video distribution industry, Canada, 2007 to 2009
  2007 r 2008 r 2009 p
  thousands of dollars
Operating revenue  
Total revenue from distribution of film and video titles 947,962 1,101,024 1,185,103
Wholesaling of pre-recorded videos 1 841,658 761,204 750,169
All other operating revenue 2 29,612 43,823 17,575
Total operating revenue 1,819,231 1,906,051 1,952,847
Operating expenses  
Salaries, wages and benefits 93,335 91,228 79,703
Licensing costs (rights, royalties & other fees) 459,808 506,976 581,857
Cost of goods sold 552,047 555,803 541,592
Advertising, marketing and promotions 243,372 252,982 191,989
All other operating expenses 3 179,526 141,337 151,177
Total operating expenses 1,528,088 1,548,326 1,546,319
  percent
Operating profit margin 16.0 18.8 20.8
  number
Employment  
Full-time 941 820 797
Part-time 105 109 34
Contract Workers x x 134
1.
Wholesale revenue included in this table are from film distribution establishments classified under NAICS 512120. Wholesaling of pre-recorded videos is reported as a secondary revenue source. Establishments primarily engaged in wholesaling pre-recorded video cassettes are classified under NAICS 414450.
2.
All other operating revenue includes sales from production of film and video titles, grants and subsidies and other revenue.
3.
All other operating expenses include commissions paid to non-employees, professional and business services fees, payments for services provided by head office, office supplies, rental and leasing, repair and maintenance, insurance, travel, meals and entertainment, utilities, telephone and telecommunication, property and business taxes, licences and permits, delivery, warehousing, postage and courier, financial service fees, charitable donations, bad debts and all other expenses.
Note(s):
Industry estimates are based on the surveyed portion and are augmented by administrative data for establishments that were too small to be eligible for sampling. The surveyed portion includes only data for surveyed establishments weighted to represent other establishments that were eligible for sampling but were not selected. The surveyed portion represents approximately 95% of total industry revenue. Due to rounding, components may not add to total.