Step 2: Estimating tourism spending on culture and sport products
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Once the products that link between the two accounts have been identified, culture and sport product ratios from the Provincial and Territorial Culture Indicators (PTCI), are applied to estimates of tourism spending by product, sourced from the National Tourism Indicators (NTI). For example if a product is 100% culture or sport, as defined in the PTCI, then all the tourism spending on that product is included. Otherwise the culture or sport ratio of that product from the PTCI is applied to the estimates of tourism spending. This process ensures that tourism spending only associated with the culture proportion of a product is included in the final estimates.
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