Table 3
Profile of the film and video distribution industry,1 Canada, 2006 to 2008

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Profile of the film and video distribution industry, Canada, 2006 to 2008
  2006 r 2007 r 2008 p
  thousands of dollars
Operating revenue  
Total revenue from distribution of film and video titles 981,189 947,962 1,072,685
Wholesaling of pre-recorded videos 2 806,844 841,658 734,649
All other operating revenue 3 17,429 29,612 43,903
Total operating revenue 1,805,462 1,819,231 1,851,236
Operating expenses  
Salaries, wages and benefits 63,638 93,335 87,213
Licensing costs (rights, royalties & other fees) 368,309 459,808 506,976
Cost of goods sold 578,009 552,047 504,271
Advertising, marketing and promotions 133,336 243,372 252,897
All other operating expenses 4 230,817 179,526 140,142
Total operating expenses 1,374,109 1,528,088 1,491,499
  percent
Operating profit margin 23.9 16.0 19.4
  number
Employment  
Full-time 953 941 956
Part-time 110 177 215
Contract Workers x x x
1.
Industry estimates are based on the surveyed portion and are augmented by administrative data for establishments that were too small to be eligible for sampling. The surveyed portion includes only data for surveyed establishments weighted to represent other establishments that were eligible for sampling but were not selected. The surveyed portion represents approximately 95% of total industry revenue. Due to rounding, components may not add to total.
2.
Wholesale revenue included in this table are from film distribution establishments classified under NAICS 512120. Wholesaling of pre-recorded videos is reported as a secondary revenue source. Establishments primarily engaged in wholesaling pre-recorded video cassettes are classified under NAICS 414450.
3.
All other operating revenue includes sales from production of film and video titles, grants and subsidies and other revenue.
4.
All other operating expenses include commissions paid to non-employees, professional and business services fees, payments for services provided by head office, office supplies, rental and leasing, repair and maintenance, insurance, travel, meals and entertainment, utilities, telephone and telecommunication, property and business taxes, licences and permits, delivery, warehousing, postage and courier, financial service fees, charitable donations, bad debts and all other expenses.